A really interesting video from Mike Tyson's Training Camp, the lighting and video editing were very reminiscent of Creed's behind the scene footage. It made me think of a very professional way of marketing yourself and your brand, as opposed to someone who strictly focuses on making themselves appear as a athlete first and foremost; definitely a interesting way of leveraging your current reputation and influence as a public figure and celebrity to create branded products and secure future television deals. The lighting and videography were all very Netflix-esque and made me think about what how important colour co-ordination and pallettes are in creating a setting for modernity and getting the eye of a younger audience.
Give it a watch, and let me know your thoughts
Douglas this is a really sharp observation and one that translates directly into what we talk about inside Go-Marketing School all the time. What Mike Tyson's team did with that footage is essentially high-end brand positioning , they made a choice to lead with aesthetic and atmosphere rather than just athletic content. The Netflix-esque production values are not accidental. They are a deliberate signal to a specific audience that this is premium content worthy of serious attention. The colour palette and lighting choices are doing the same work a well-designed landing page does , communicating quality and credibility before a single word is spoken. Every marketer and content creator in this community should be asking themselves the same question about their own content — what does my visual identity say about my brand before anyone reads a caption or watches more than 3 seconds?
Definitely, which is why personal branding is so important to marketing as a whole. It's iteration as a whole has definitely evolved - especially when you look at the older copywriting concepts such as Cashvertising and Scientific Advertising - the videography and visual elements are playing a huge role in the development of contexts and modern communication. The generational argument in how brands are preparing to market to Gen Z vs Millenials definitely makes me wonder how far this is going to go in content consumption and consumer interaction, Tribes by Seth Godin is an interesting look at a altitudinal view of this paradigm and evolving transactional process in the digital landscape.