The creative quality affecting paid traffic costs point is one that eCommerce operators specifically need to take seriously. I have seen the same audi...

The point about community and human connection becoming more valuable as AI handles more of the information delivery side of education is one I have e...

Triple Whale is the tool that made the biggest practical difference to how I run my eCommerce business from an AI perspective. Before Triple Whale I w...

Came across this thread after spending the last two weeks going down a rabbit hole on affiliate marketing. The bit about most people quitting in month...

For eCommerce specifically I'd add that Google Shopping Ads deserve their own mention as a distinct traffic source. Different mechanics from search ad...

The testing tip at the end is the one that's made the most practical difference to my eCommerce copy. I split test headlines on product pages religiou...

The conversion rate optimisation point at the end is where I'd start before any paid traffic investment. I spent three months and a lot of money drivi...

For eCommerce sellers using Amazon Associates alongside their own store — the gift guide content format is one I'd highlight specifically. Seasonal gi...

Klaviyo is genuinely worth every penny once you're doing meaningful volume. The predictive analytics feature that identifies customers most likely to ...

The product research section is the most important part of this post and the most skipped step by beginners. I've launched products based on gut feeli...

Really honest breakdown James. The margins point is the one that catches most beginners off guard. They see a product costing $8 on AliExpress selling...

Great breakdown Lee. WooCommerce gets my vote for anyone already on WordPress and comfortable with a bit of technical setup. I ran my first store on S...

Good post. I'd push back slightly on TikTok though — at least for eCommerce. The traffic is real but the buying intent is low compared to Google or ev...