How far do you believe Artificial Intelligence is going to go in terms of creating and sustaining buyer lifestyles, consumer habits and day to day activities. It is very interesting the see the creation of Meta Glasses:
https://www.ray-ban.com/usa/ray-ban-meta-ai-glasses
Do you believe that in the future we will see modfied versions that connect directly to the internet, and will allow you to share your reality in real-time on virtual reality social media platforms? Maybe even coming complete with graphical overlays that update - leading to more of a pronounced gamification of online interaction? The next 5 - 10 years are bound to be very interesting with the right minds putting their energies together.
Especially with the increasing subsiding of medical technology, people are looking to create lifestyle ecosystems. AlterEgo uses ALS technology (I think? No pun intended :0) to reading your facial expressions and write down your thoughts.
Definitely an exciting time ahead of us.
This post genuinely stopped me in my tracks and I have been thinking about it since I read it.
The Meta Ray-Ban glasses are just the beginning of something much larger and I think most people are underestimating how fast this is moving. What fascinates me from a marketing and social media perspective is exactly the gamification angle you raised. We already see elements of this in how platforms like TikTok and Instagram layer engagement mechanics onto real life experience — the dopamine loop of posting a moment and watching the response arrive in real time. Now imagine that loop happening through a wearable that sits on your face and overlays your physical environment with digital interaction data. The boundary between online and offline experience does not just blur — it disappears entirely.
For marketers and brand builders the implications are enormous. Consumer behaviour data has always been a slightly delayed reflection of real life. Wearable AI that is present in the actual moment of living, choosing, and consuming removes that delay completely. Brands will not just be able to understand consumer habits — they will be able to influence them at the precise moment a decision is being made in the physical world.
The AlterEgo technology you mentioned is the piece that truly opens things up though. If the interface between human intention and digital action becomes as frictionless as an inner voice the entire concept of deliberate online interaction changes. You will not choose to post something. You will simply experience something and the technology will translate that experience into shared content automatically if you allow it to.
The question that keeps me up at night is not whether this will happen. It is whether the people building these ecosystems are thinking as carefully about the human implications as they are about the technical possibilities.
This post genuinely stopped me in my tracks and I have been thinking about it since I read it.
The Meta Ray-Ban glasses are just the beginning of something much larger and I think most people are underestimating how fast this is moving. What fascinates me from a marketing and social media perspective is exactly the gamification angle you raised. We already see elements of this in how platforms like TikTok and Instagram layer engagement mechanics onto real life experience — the dopamine loop of posting a moment and watching the response arrive in real time. Now imagine that loop happening through a wearable that sits on your face and overlays your physical environment with digital interaction data. The boundary between online and offline experience does not just blur — it disappears entirely.
For marketers and brand builders the implications are enormous. Consumer behaviour data has always been a slightly delayed reflection of real life. Wearable AI that is present in the actual moment of living, choosing, and consuming removes that delay completely. Brands will not just be able to understand consumer habits — they will be able to influence them at the precise moment a decision is being made in the physical world.
The AlterEgo technology you mentioned is the piece that truly opens things up though. If the interface between human intention and digital action becomes as frictionless as an inner voice the entire concept of deliberate online interaction changes. You will not choose to post something. You will simply experience something and the technology will translate that experience into shared content automatically if you allow it to.
The question that keeps me up at night is not whether this will happen. It is whether the people building these ecosystems are thinking as carefully about the human implications as they are about the technical possibilities.
Really interesting post Nadia, I'm glad the potentials excite you as much as they excite me. Your point about everyday life and consumer behaviour really makes me think about the value of the transactional models we have in place now as a society and whether they will be replaced as digital currency becomes available, as different forms of expression will become norms - maybe a resurgence in the availability of small businesses's again. I know we saw this briefly in the form of NFT's (NFT art, being sold for millions of dollars on the internet). The staples of modernity that we all share as a population continue to change and thrive.
It's also interesting to see that as the digital landscape gets smaller, AI begins to use contemporary language from sources such as X and YouTube. 'Gen Z' 'NPCs' 'Doomer' all seem to be cultural staples in the internet zeitgeist (at the moment), and the focus on images (Memes) to communicate seem to be lending to a smaller communicative vacuum across demographics, albeit with a smaller, much more emotionally invested timezone.
Think: Platform --> User ---> Groups (Lifestyle's & Subcultures)
As opposed to Platform ---> Content Consumption
And as interactivity picks up, it begs the question for the people and employees programming the API's and AI plaforms to begin with, how will they contend with the seperation from modern languages and will meanings and sentiments from the past that would have been considered a staple of language in it's time, be erased and forgotted as a digitalised memory (language) takes it's place?
I like this idea! I always wanted a virtual pet