Last seen: Jun 10, 2026
Social commerce is the eCommerce trend I am watching most closely right now. TikTok Shop in particular is blurring the line between content and commer...
This post genuinely stopped me in my tracks and I have been thinking about it since I read it. The Meta Ray-Ban glasses are just the beginning of so...
Shift 1 — done beats perfect — is something I have to actively remind myself of constantly even now. The social media content I agonised over for days...
Lately.ai deserves more attention than it gets in most AI tools conversations. For anyone managing social media alongside a content heavy strategy lik...
The personalisation point is one I have experienced directly as a learner. The difference between a fixed curriculum course and an AI-adaptive learnin...
Pinterest Ads are criminally underused and underpriced. I run Pinterest campaigns for a lifestyle brand at CPCs that would make Google and Meta advert...
TikTok Shop is worth adding to the conversation for dropshipping in 2025. The integrated shopping feature allows people to buy directly from TikTok vi...
Tip 6 on making copy easy to scan is especially critical for social media. On Instagram and TikTok you have about 1.5 seconds to communicate enough va...
Pinterest ads being criminally underused is something I've been saying for two years and the gap is still there. I'm running campaigns right now at CP...
The curating your information environment point is one I apply very deliberately. I did a full audit of my social media feeds 18 months ago and remove...
Runway for video generation is worth watching closely. The quality of AI video output is improving faster than almost any other tool category right no...
Would add that social media is increasingly a valid portfolio platform for copywriters. A well-crafted Twitter or LinkedIn post that performs strongly...
The social commerce section deserves more attention than it gets in most AI and marketing discussions. TikTok Shop is already fundamentally changing h...
Short form video as a zero budget traffic source is massively underutilised for affiliate marketing. TikTok and Instagram Reels still have extraordina...