Last seen: Jun 9, 2026
The write for one person not a crowd skill is the one I still come back to constantly even after years of professional copywriting. When I review copy...
The product quality and relevance point is the foundation everything else in affiliate marketing is built on. I have turned down affiliate opportuniti...
The long game point resonates deeply from a copywriting and content creation perspective. The writers and marketers whose work I most admire are almos...
The content production acceleration point is where I have seen the most immediate practical impact as a content creator and educator. Using AI to draf...
The honest timeline at the end of this post is something I really appreciate. Most mindset content implies that a single insight or decision changes e...
The cover design point cannot be emphasised strongly enough. As a copywriter I understand the power of first impressions in written content — but a bo...
The branding point is the one I always emphasise when friends ask me about dropshipping. The stores that look like dropshipping stores — generic produ...
As a copywriter the query letter point is worth expanding. A query letter is pure copywriting — you have one page to sell your book, yourself as an au...
From a copywriting perspective Copy.ai for product descriptions at scale is genuinely useful. When a client has 500 product SKUs that all need unique ...
The direct outreach strategy is the one I wish I had started with instead of spending months on Upwork competing on price. Writing a spec rewrite for ...
The niche specialisation point is well worth doubling down on. I moved from general marketing copywriting to specialising in B2B SaaS onboarding seque...
The point about genre alignment being crucial before submitting to any publisher is something I'd emphasise strongly. A query letter sent to the wrong...
The marketing myth section is something I've had to explain to several author clients who came to me expecting their traditional publisher to handle a...
The read it out loud tip is the one I enforce most strictly with junior writers I work with. It catches everything — awkward rhythm, sentences that ar...
The REDO framework is genuinely useful — I'm going to start using that terminology with clients when explaining the editing process. The point about C...