What a thought provoking post and what a book recommendation. Happy Money has been on my list for a while and you have just moved it to the top. The...

The reframe of failure as data is the single most transformative mindset shift I work on with every coaching client without exception. Most people int...

The reframe from failure to data collection is the single most impactful mindset shift I teach in my coaching work. When a client internalises that ev...

The junior copywriter analogy is the most accurate framing I've heard for how to think about ChatGPT. It's talented, fast, and works hard — but it nee...

The mindset angle on this — choosing traditional publishing partly to seek external validation — is something I see come up repeatedly when working wi...

The skill atrophy warning is the one I raise most often with the entrepreneurs I coach. There's a real risk that people who outsource their thinking t...

The question you should ask before choosing your path — what are you actually trying to achieve — is the right starting question and most authors skip...

The mindset piece for aspiring traditionally published authors reading this list — those publisher names can feel intimidating when you're just starti...

The personal brand point at the end is where I'd encourage every aspiring copywriter to invest time consistently. LinkedIn in particular rewards copyw...

Carol Dweck's research is foundational and Sofia has summarised it really well here. What I add to this in my coaching is the concept of the identity ...

The point about protecting your energy and environment is one I come back to constantly in my coaching work. I've seen people with genuinely solid bus...

The part about most people quitting right before things click is so accurate it hurts. I've coached dozens of people starting affiliate marketing and ...